The answer to this question can go either way. There are many people who believe it is vital to have a strong keyword as part of your business’ domain name and many others that do not understand the need for it. Then there’s the third school of thought that believes that it can not hurt but it doesn’t do that much either way.
Determining whether key words make a difference
One of the key effects that keywords have for a domain name is that it makes that domain name memorable to other people. Most of the industries have businesses in which a key word is used in the domain name because it serves some purpose. However, there are a small number of companies (percentage wise) which don’t see the necessity of having a keyword in the domain name of the enterprise.
How a keyword in a domain affects the search-engine ranking is a very important factornevertheless, it is not the only factor that is involved. It does make good sense to utilize a strong keyword but the question still remains as to whether it makes a great deal of difference.
Usability and readability are favorably affected by a keyword in your domain name. That fact alone is worth seriously considering whether you want to use it on your URL (domain name). After all, the notion of making it as easy as possible on your target audience members at all times still applies and always will apply to your brand and to your organization. The bottom line is that if you are not certain about whether to use a keyword in your URL, go ahead and use it since it will not hurt and it may help.
Using an exact-match keyword in your URL
This is another potentially effective approach, though you might want to proceed carefully. That’s definitely one thing that you will wish to avoid. If that’s the case, the same positive result will apply.
Your domain name will be memorable to other men and women. If you can think of a really good, sound reason for using an exact-match keyword as part of your domain and you feel that it will produce positive results, go for it. It will probably work out very well for your organization, which means that you made the perfect decision.
If you’re wondering why you would even bother with putting a keyword in your domain name, the answer is that you will do it for the convenience and ease of use of your target audience members.
You definitely want people to visit you and keep coming back to visit you. If they remember your domain name, they’ll be doing that over and over again. That is one of the very effective ways to construct a relationship with the other person. As long as you’re careful to not overuse keywords, you can go ahead and use them. Additionally it is important to bear in mind that you need to keep your key word simple yet powerful should you go that route. You’ll be able to tell pretty quickly if they’re working well for your business. If they’re not, you will have to revisit that concept and decide accordingly.